General Motors came to MTV when launching their new Opal Corsa campaign featuring the CMONs - a fictional puppet band (in colloboration with German artist Boris Hoppek). The brief was to make the puppets famous across Europe, so the team came up with the idea to create a full back story for these edgy rock stars. The campaign spanned across all media, including a TV mockumentary, music videos, album covers, magazine covers and tabloid articles. To support the AV work we created a full package of deliverables to give the back story some real authenticity.

Credits:

Creative: Gary Reynolds & Richard Knights

Photography: Gary Reynolds & Richard Knights

Design: Richard Knights

Creative Director: Cam Levin & Cristian Jofre