Comedy Central | The Invention of Lying

How do you promote a film about the power of lying?

Using Comedy Central’s unique tone of voice I chose to tell a series of increasingly ridiculous and blatant lies to sell the Ricky Gervais comedy, ‘The Invention of Lying’, as the greatest movie ever made*.

*This may not be entirely true. Viewer discretion advised

Credits:

Creative | Edit: Gary Reynolds

Creative Director: Alex Norris

Motion Graphics: Maya Raviv

Audio: Adam Dray | Offset Audio

Voice over: Steven Seller